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February 22, 2006

Sharpie Signs 5-Year Deal with Walt Disney World Resort

The Walt Disney World Co. and Sharpie, a division of Sanford LP, a Newell Rubbermaid company report they have formed a strategic alliance that joins Sharpie markers with the magic of the Walt Disney World Resort. Sharpie's agreement with Walt Disney World Co. includes marketing and promotional rights, sponsorship of several popular Walt Disney World Resort events and experiences, and on-site promotional presence for the Sharpie marker brand at the Walt Disney World Resort near Orlando, Fla.

Details & Discussion Here
Posted By: Figment! @ 5:33 PM | permalink

 

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