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August 01, 2006

Disney Partners with Imagination Farms to Produce "Disney Garden" Brand

With the mission to increase consumption of fresh fruits and vegetables among children, Indianapolis-based Imagination Farms has taken significant positive steps in that direction with two recently announced partnerships with prominent fruit producers. In the first alliance, Imagination Farms joined with Ito Packing Inc. in Reedley, CA, to market stone fruit and blueberries under the "Disney Garden" brand. The items were the first fresh produce products to carry the brand. Disney Garden stone fruit products packed and sold by Ito will include a variety of sizes of peaches, plums, nectarines, Pluots, California cherries and California blueberries. They will be packaged in clamshells, poly bags and cartons with PLU stickers featuring Disney characters and themes.

Details & Discussion Here
Posted By: Figment! @ 6:40 PM | permalink

 

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