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October 13, 2004

Disney Is Tailoring New Park to Fit Hong Kong Sensitivities

The Walt Disney Company is taking a series of steps to address local cultural sensitivities as it prepares to open Hong Kong Disneyland a little more than a year from now, the company's president said here Tuesday night.The new theme park, long controversial here because of the local government's lavish investment in it, will include local food and music and provide services not only in English but in two Chinese languages, said Robert A. Iger, Disney's president and chief operating officer. He described these steps as part of the company's broad effort to recognize national differences.

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