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October 21, 2005

Disney Investors Like Iger's Moves, So Far

When Walt Disney Co. (DIS) Chief Executive Robert Iger (search) forged a deal to put his company's content on Apple Computer's iPods, it said a lot about how the Mouse's new boss will run the show. Last week's deal accented Iger's call for media companies to acknowledge ever-changing delivery systems for content. Iger has, in the past, suggested release windows be squeezed on theatrical films so that home videos can get out earlier. At the same time, it also highlighted the olive branch the Disney chief is extending to Apple (AAPL) chief Steve Jobs (search). Jobs also is chairman and chief executive of Pixar (PIXR) , the animated film distribution partner with which Disney has had strained relations in the past, and seeks to renew that partnership. "Strategically, I think they're doing all the right things," said Mike Florin, media analyst for TIAA-CREF, which has 15.5 million Disney shares. "It seems like he's going to push for changes." The early returns on Iger are positive but it is unclear whether Disney's new chief is making real inroads, or that he's simply a breath of fresh air.

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