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December 31, 2005

New year will cost more at Disney

Walt Disney World said Friday that ticket prices for its four parks in Orlando are going up on Sunday, the second of Central Florida's big three theme parks to announce a price increase in recent weeks. Disney spokesman Craig Dezern said prices are rising 0.8 percent to 5.8 percent depending on the length of stay per ticket. Disney's ticket prices now differ more than ever from those of its competitors, however, as it launched a menu-based ticket pricing plan called Magic Your Way in January 2005, offering a range of ticket options. A key feature is that longer stays are less expensive on a per-day basis, a strategy that Disney representatives, and industry analysts, say is designed to entice people to extend their visit.

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