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April 11, 2006

Talking with Walt Disney Co. CEO Robert Iger Question: This company has so much reverence for its founder. Do you ever ask yourself, when you have a tough decision: What would Walt do? Answer: It's interesting because a lot of people allegedly ask just that question. I don't really ask myself that per se. I spend a lot of time studying him, and I'm intensely curious about him. ..... And interestingly enough, I was given something a few weeks back that Walt wrote for a time capsule in 1956, and he was asked basically to project what the world of entertainment would look like in 2006, 50 years hence. I devoured it and have already quoted him. So I wouldn't say that I necessarily ask what he would do. He would probably be the first to admit, if he could, that while there are a lot of similarities to what was in his writings in 1956, the world also is very different. One of the things he said that was interesting, he said no matter what the world looked like people would want to be entertained and refreshed. This was the first time I'd actually heard that. He was obviously encompassing his theme park business at the time. Disneyland was then a year old. He was thinking about it as entertainment and refreshment.

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