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November 26, 2006

Tokyo Disney's Sponsor Troubles

Tokyo Disney Resort -- home to Tokyo Disneyland and Tokyo Disney Sea -- is going through a Minnie, er, mini-crisis. As the leader of the theme park gang, Tokyo Disney Resort has built up something of a dale in the corporate world, but now chips are being cut into those ties. Just recently, the resort lost a daisy chain of lucrative contracts with Nissan Motor Co., Takara-Tomy, Morinaga, Nihon Suisan, Nihon Hills and Colgate when agreements it had with these top firms all reached their end at the same time. Moreover, sponsors for two of Disneyland's most popular attractions -- Splash Mountain and the Western River Railroad -- still haven't been found.

Details & Discussion Here
Posted By: Figment! @ 11:31 PM | permalink

 

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