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| This is INTERCOT's WebDisney, The Definitive Guide To Disney Information & Disney Web Sites. WebDisney currently has <%=sites%> sites in our online directory for your surfing pleasure! |
| June 11, 2007 |
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| Disney Ups Investment In Video Game Market
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 Details & Discussion Here Posted By: Figment! @ 1:19 PM | permalink
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Walt Disney Co. will triple the amount of money it spends developing video games to benefit from strong growth prospects in the global market, the entertainment company's chief financial officer said on Friday. "We are ramping up our investment in video games ... It is a market where there is real opportunity," Disney's CFO Tom Staggs told journalists during a briefing in London. Part of the entertainment company's strategy centers on making sure hit products sell strongly across the business, irrespective of whether they start as a film, product or game. Disney spent around $100 million on gaming development last year and will spend $130 million this year.